Lesson 2-5
The Untold Truth & Radical Marketing Approach Of vitaminwater
Section 1: vitaminwater Displays
BELOW: vitaminwater (all lower case) differentiates it's product through extreme color and light. The displays are beautiful and unique. There is furniture and lighting specifically made for the product. Take a few moments to scroll through the pictures in the gallery below.
Section 2: vitaminwater Commercials
Kelly Clarkson (American Idol Winner)
Brian Urlacher (football) and David Ortiz (baseball)
Aaron Paul (Actor Breaking Bad)
Talking Water Container
50 Cent Commercial
Section 3: Funny Labels
Part 4: Reading about Rohan Oza & vitaminwater
Directions: Read the article below (vitaminwater Article) and answer the questions on the worksheet.
The article will help you fill in the questions on the worksheet.
English |
Spanish |
vitaminwater Article |
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Worksheet (Original) |
Link to intro on old site: CLICK HERE
Directions: Read the following article about the branding approach taken by Vitamin Water.
![](http://www.weebly.com/weebly/images/file_icons/rtf.png)
the_untold_truth_of_vitaminwater.docx | |
File Size: | 2000 kb |
File Type: | docx |
After you read the article answer the following question.
![](http://www.weebly.com/weebly/images/file_icons/pdf.png)
the_radical_approach_of_vitamin_water.pdf | |
File Size: | 63 kb |
File Type: |
![](http://www.weebly.com/weebly/images/file_icons/rtf.png)
marketing_lesson_plan_4-_vitamin_water.docx | |
File Size: | 23 kb |
File Type: | docx |