Textbook Chapter 3-4
Enhancing Economic Utility
Part 1: Read The Chapter & Preview The Quiz
Directions: Read chapter 3-4 (pages 79 through 83) in the textbook and then take the quiz below. You can preview the questions by clicking on the links in the box below. I would also suggest that you watch Video 1 (below) before taking the quiz.
English |
Spanish |
Part 2: Take The Quiz
Part 3: Videos & Worksheet
Directions (Continued): After you watch the video, read the chapter and take the quiz, you will need to complete the worksheet.
Video 1: Define The Four Types Of Economic Utility
Questions Answered In Video 1
Video 2: Explain How Marketers Use Utility To Increase Customer Satisfaction
Questions Answered In Video 2
2.) Explain how marketers use utility to increase customer satisfaction.
______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________
3.) (Video 2:24) How did Mr. Kazanjian adjust his marketing mix with his books?
______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________
2.) Explain how marketers use utility to increase customer satisfaction.
______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________
3.) (Video 2:24) How did Mr. Kazanjian adjust his marketing mix with his books?
______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
______________________________________________________________________________ ______________________________________________________________________________